Electrolux launches a line of vacuum cleaners at Walmart Canada
TORONTO, ONTARIO – (Marketwire – March 1, 2012) - Electrolux Home Care Products Canada is expanding its partnership with Walmart by adding four models of portable vacuums at Walmart stores in Canada. Starting tomorrow, the handheld Rapido MC , the top rated vacuums for pet hair Ergorapido 2 in 1 MC , the Nimble MC and UltraActive MC Turbo will be available in Walmart stores across Canada.
The range of portable vacuums Electrolux includes a hand vacuum, a vacuum cleaner and vacuum cleaner combined hand for quick and the new Nimble upright vacuum and the vacuum-truck bagless UltraActive for more thorough cleaning pickups.
“Our growing partnership with Walmart allows us to offer consumers even more ways to get our innovative, stylish and functional products at competitive prices,” said Paul Jeffrey, marketing manager at Electrolux Home Care Products Canada. “The leadership of Walmart on the Canadian retail market represents an excellent opportunity to strengthen its position Electrolux trusted brand among Canadian consumers. “
The relationship dates back to Walmart in-store launch of portable vacuums Eureka. Portable vacuum cleaners currently available in Walmart stores in Canada include the vacuum cleaner Wireless 2-in-1 Quick Up ®, the upright vacuum AirSpeed®, the lightweight upright vacuum and the vacuum AirSpeed® Zuum carriage Rally2 MC .
The launch will be supported by displays on shelves in selected across the country as well as through advertisements in flyers Walmart stores. In addition, Electrolux products offered will be posted on the website of Walmart Canada.
About Electrolux Home Care Products – EHCP
Electrolux is a global leader in the industry of household appliances and appliances for professional use selling each year more than 40 million products to customers in more than 150 markets. The company develops innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washers and dryers, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, BEAM, Eureka and Frigidaire. In 2010, Forbes Magazine named Electrolux as one of the top five global companies in the sector of consumer durables and one of the world’s top performing 130 companies. For more information, go to: www.electrolux.com/press .